Ito

The Life Aesthetics About Traveling.
Branding

Ito

The Life Aesthetics About Traveling.
Branding

We did the complete rebranding for ITO, including brand positioning, visual design, packaging systems, offline launches, experience stores and exhibitions.

Driven by the gene of the brand, “traveling, art and design”, we helped extending the brand from a luggage label into a travel style luggage brand with design aesthetics.