{"id":61,"date":"2019-06-06T16:05:52","date_gmt":"2019-06-06T08:05:52","guid":{"rendered":"http:\/\/www.studiogumwap.com\/?post_type=project&#038;p=61"},"modified":"2019-12-20T12:25:47","modified_gmt":"2019-12-20T04:25:47","slug":"converse-forever-chuck","status":"publish","type":"project","link":"https:\/\/www.studiogumwap.com\/zh\/project\/converse-forever-chuck\/","title":{"rendered":"Converse: Forever Chuck"},"content":{"rendered":"<p>[vc_row][vc_column el_class=&#8221;padding_13_13 no_margin_top_bottom&#8221;][vc_empty_space height=&#8221;13.7vw&#8221;][vc_custom_heading text=&#8221;\u6211\u4eec\u4e3a Converse Chuck Taylor \u7cfb\u5217\u6253\u9020\u4e86\u4e3b\u9898\u4e3a\u201c\u9006\u6f6e\u800c\u4e0a\u201dLookbook \u8ba1\u5212\uff0c310 \u4f4d\u5e74\u8f7b\u4eba\u4ee5\u81ea\u5df1\u7684\u98ce\u683c\u521b\u9020\u51fa\u4e86 365 \u4e2a\u9020\u578b\uff0c\u800c Chuck Taylor \u5219\u662f\u552f\u4e00\u91cd\u590d\u7684\u5143\u7d20\u3002\u4e3a\u671f\u4e00\u5e74\u7684\u201c\u9006\u6f6e\u800c\u4e0a\u201d\u6311\u6218\uff0c\u6bcf\u4e2a\u6708\u72ec\u7acb\u7684\u4e3b\u9898\u5408\u201c\u9006\u6f6e\u800c\u4e0a\u201d\u7684\u7cbe\u795e\uff0c\u521b\u9020\u4e86 365 \u5929\u4e0d\u91cd\u6837\u7684\u9020\u578b\uff0c\u4ee5\u6b64\u8fd8\u539f\u4e86\u4e2d\u56fd\u5e74\u8f7b\u4eba\u7684\u9762\u8c8c\uff0c\u5e76\u8bb0\u5f55\u4ed6\u4eec\u771f\u5b9e\u7684\u6001\u5ea6\u3002&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;13.7vw&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1559816062552{background-color: #000000 !important;}&#8221;][vc_column el_class=&#8221;max_mid&#8221;][vc_column_text]<\/p>\n<div style=\"width: 840px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-61-3\" width=\"840\" height=\"473\" poster=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/06\/con-top-img.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4?_=3\" \/><a href=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4\">http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4<\/a><\/video><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_empty_space height=&#8221;70px&#8221;][vc_images_carousel images=&#8221;370,371&#8243; img_size=&#8221;large&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;8000&#8243; autoplay=&#8221;yes&#8221; hide_prev_next_buttons=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1562317874963{padding-right: 13.5% !important;padding-left: 13.5% !important;}&#8221;][vc_empty_space height=&#8221;12.7vw&#8221;][vc_column_text]\u4f5c\u4e3a Converse \u6700\u4e3a\u6807\u5fd7\u6027\u7684\u978b\u6b3e\uff0cChuck Taylor \u4e0e\u9752\u5e74\u6587\u5316\u4e00\u76f4\u7d27\u5bc6\u4e92\u878d\uff0c\u800c\u66f4\u65b0\u8fed\u4ee3\u7684\u5e74\u8f7b\u751f\u547d\u6c38\u8fdc\u6709\u5176\u72ec\u7279\u4e14\u6108\u8d8b\u591a\u5143\u7684\u9762\u8c8c\u3002\u6211\u4eec\u5728\u5168\u56fd\u8303\u56f4\u5185\u901a\u8fc7\u4e0d\u540c\u6e20\u9053\u53ec\u96c6\u4e86300\u591a\u4f4d\u4e2a\u6027\u8fe5\u5f02\u7684\u672c\u571f\u5e74\u8f7b\u4eba\uff0c\u4e3a Converse Chuck Taylor \u7cfb\u5217\u6253\u9020\u4e86\u4e3b\u9898\u4e3a\u201c\u9006\u6f6e\u800c\u4e0a\u201d\u7684 Campaign \u4f01\u5212\uff0c\u5386\u65f6\u4e00\u5e74\u3002<\/p>\n<p>\u9879\u76ee\u4ee5 Chuck Taylor \u978b\u6b3e\u4e3a\u6838\u5fc3\u5143\u7d20\uff0c\u642d\u914d Converse \u5176\u4ed6\u4ea7\u54c1\uff0c\u5448\u73b0\u5168\u5e74365 \u4e2a\u4e0d\u540c\u7684\u9020\u578b\u3002\u540c\u65f6\u7ed3\u5408\u4e0e\u5e74\u8f7b\u4eba\u4eec\u7684\u6587\u5b57\u5bf9\u8c08\u3001\u5f71\u50cf\u7eaa\u5f55\u3001\u7ebf\u4e0a\u6d3b\u52a8\u7b49\uff0c\u5728\u201c\u9006\u6f6e\u800c\u4e0a\u201d\u7684\u5927\u4e3b\u9898\u4e0b\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\uff0c\u4ee5\u6708\u4efd\u4e3a\u5468\u671f\uff0c\u63a8\u51fa\u4e0d\u540c\u7684\u5b50\u4e3b\u9898\uff0c\u8bb0\u5f55\u5f53\u4ee3\u5e74\u8f7b\u4eba\u4e0e Chuck Taylor \u4e00\u8d77\uff0c\u5bf9\u4e16\u754c\u53d1\u51fa\u7684\u4e30\u5bcc\u53c8\u771f\u5b9e\u7684\u58f0\u97f3\uff0c\u8fd8\u539f\u4e2d\u56fd\u5e74\u8f7b\u4e00\u4ee3\u591a\u5143\u7684\u81ea\u6211\u3002[\/vc_column_text][vc_empty_space height=&#8221;12.7vw&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_images_carousel images=&#8221;329,414&#8243; img_size=&#8221;large&#8221; onclick=&#8221;link_no&#8221; autoplay=&#8221;yes&#8221; hide_prev_next_buttons=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;13.38vw&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Converse presents the whole new NBA Collection in September 2017, and we\u2019ve taken a different approach to make street trends collide with sportsmanship, not with a group of athletes, but young street pioneers.<\/p>\n<p>Personality and creativity was never about location, we focused on indoors young people, to discuss their attitude on \u201cForever Chuck\u201d from another angle.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]What kind of consumption concept will the new generation of Hong Kong the \u201cmammonism city\u201d,<\/p>\n<p>What kind of consumption concept represents the new generation\u2019s spirit? With such curiosity, we moved the shooting to Hong Kong the \u201cgolden land\u201d, and had a conversation with the local youth about \u201cnew mammonism\u201d. This theme was also the concept of Converse official Flagship store during November shopping spree.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;13.38vw&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1559816062552{background-color: #000000 !important;}&#8221;][vc_column el_class=&#8221;max_mid&#8221;][vc_column_text]<\/p>\n<div style=\"width: 840px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-61-4\" width=\"840\" height=\"473\" poster=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/06\/con-top-img.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4?_=4\" \/><a href=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4\">http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4<\/a><\/video><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;5vh&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_images_carousel images=&#8221;288,287&#8243; img_size=&#8221;large&#8221; onclick=&#8221;link_no&#8221; autoplay=&#8221;yes&#8221; hide_prev_next_buttons=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;15vh&#8221;][vc_column_text]There\u2019s many kind of relationship, but the love remains the same. We invited a bunch of couples to celebrate love with Chuck Taylor during this romantic month.<\/p>\n<p>Technology is a trick of illusory reality. For this issue, we created two virtual character, Anderson and Natalie to showcase the changing style and unchanging spirit of Chuck Taylor.[\/vc_column_text][vc_empty_space height=&#8221;15vh&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_images_carousel images=&#8221;290,289&#8243; img_size=&#8221;large&#8221; onclick=&#8221;link_no&#8221; autoplay=&#8221;yes&#8221; hide_prev_next_buttons=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;293&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;img_full_width&#8221;][vc_empty_space height=&#8221;13vw&#8221;][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column el_class=&#8221;padding_13_13 no_mar &hellip; <a href=\"https:\/\/www.studiogumwap.com\/zh\/project\/converse-forever-chuck\/\" class=\"more-link\">\u7ee7\u7eed\u9605\u8bfb<span class=\"screen-reader-text\">\u201cConverse: Forever Chuck\u201d<\/span><\/a><\/p>\n","protected":false},"featured_media":63,"menu_order":10,"template":"","meta":[],"categories":[4],"_links":{"self":[{"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/project\/61"}],"collection":[{"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":112,"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/project\/61\/revisions"}],"predecessor-version":[{"id":696,"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/project\/61\/revisions\/696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/media\/63"}],"wp:attachment":[{"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/media?parent=61"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/categories?post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}