{"id":430,"date":"2019-07-23T11:55:28","date_gmt":"2019-07-23T03:55:28","guid":{"rendered":"http:\/\/www.studiogumwap.com\/?post_type=project&#038;p=430"},"modified":"2019-08-28T13:46:10","modified_gmt":"2019-08-28T05:46:10","slug":"onitsuka-tiger-2017aw-jbr-jp-kv-tvc-shooting","status":"publish","type":"project","link":"https:\/\/www.studiogumwap.com\/zh\/project\/onitsuka-tiger-2017aw-jbr-jp-kv-tvc-shooting\/","title":{"rendered":"Onitsuka Tiger: 2017AW JBR JP KV &#038; TVC SHOOTING"},"content":{"rendered":"<p>[vc_row][vc_column el_class=&#8221;padding_13_13 no_margin_top_bottom&#8221;][vc_empty_space height=&#8221;13.7vw&#8221;][vc_custom_heading text=&#8221;We produced 5 key visuals and film for Onitsuka Tiger 2017 AW 5 key products and their brand ambassador Jing Boran in Tokyo. The theme \u201cA Tour Of Discovering The Difference\u201d was based on the brand slogan \u201cDiscover The Difference\u201d, we planned an adventurous tour with five different scenes that represent modern fashion culture and corresponded with their 5 key products.&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;13.7vw&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1559816062552{background-color: #000000 !important;}&#8221;][vc_column el_class=&#8221;max_mid&#8221;][vc_column_text]<\/p>\n<div style=\"width: 840px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-430-6\" width=\"840\" height=\"473\" poster=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/06\/con-top-img.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4?_=6\" \/><a href=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4\">http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4<\/a><\/video><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;13.38vw&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; content_placement=&#8221;top&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1564049172800{padding-right: 8% !important;padding-left: 8% !important;}&#8221;][vc_custom_heading text=&#8221;We shot the key visuals and promotional film of Onitsuka Tiger 2017 AW collection in Tokyo, with the brand\u2019s ambassador Jing Boran.&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1564048914580{margin-top: -0.1em !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1564049178515{padding-right: 8% !important;padding-left: 8% !important;}&#8221;][vc_column_text]To echo with Onitsuka Tiger\u2019s new slogan \u201cDiscover the Difference\u201d.<\/p>\n<p>we selected 5 scenes in Tokyo that reflected the aesthetics of contemporary culture, and to showcase the 5 key products of Onitsuka Tiger 2017 AW .[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;13.38vw&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_images_carousel images=&#8221;436,432,433,434&#8243; img_size=&#8221;large&#8221; onclick=&#8221;link_no&#8221; autoplay=&#8221;yes&#8221; hide_pagination_control=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1562317874963{padding-right: 13.5% !important;padding-left: 13.5% !important;}&#8221;][vc_empty_space height=&#8221;12.7vw&#8221;][vc_column_text]The production is combined by five short stories of Jing Boran discovering the city, With his voice over in the film, he focused on the most easily neglected corner or detail in the journey, and explored the cultural forms behind them.[\/vc_column_text][vc_empty_space height=&#8221;12.7vw&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_images_carousel images=&#8221;437,438,439,440,441&#8243; img_size=&#8221;large&#8221; onclick=&#8221;link_no&#8221; autoplay=&#8221;yes&#8221; hide_pagination_control=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1562317874963{padding-right: 13.5% !important;padding-left: 13.5% !important;}&#8221;][vc_empty_space height=&#8221;12.7vw&#8221;][vc_column_text]We revisited the brand\u2019s rich history through this journey, and also present the new spirit of the this collection, to feel and then seek, to explore and then discover, the size of the city depends on your curiosity, it\u2019s not just a journey, it\u2019s an adventure waiting to be discovered.[\/vc_column_text][vc_empty_space height=&#8221;12.7vw&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1559816062552{background-color: #000000 !important;}&#8221;][vc_column el_class=&#8221;max_mid&#8221;][vc_column_text]<\/p>\n<div style=\"width: 840px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-430-7\" width=\"840\" height=\"473\" poster=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/06\/con-top-img.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4?_=7\" \/><a href=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4\">http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4<\/a><\/video><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;5vh&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1559816062552{background-color: #000000 !important;}&#8221;][vc_column el_class=&#8221;max_mid&#8221;][vc_column_text]<\/p>\n<div style=\"width: 840px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-430-8\" width=\"840\" height=\"473\" poster=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/06\/con-top-img.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4?_=8\" \/><a href=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4\">http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4<\/a><\/video><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;5vh&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1559816062552{background-color: #000000 !important;}&#8221;][vc_column el_class=&#8221;max_mid&#8221;][vc_column_text]<\/p>\n<div style=\"width: 840px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-430-9\" width=\"840\" height=\"473\" poster=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/06\/con-top-img.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4?_=9\" \/><a href=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4\">http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4<\/a><\/video><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;5vh&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1559816062552{background-color: #000000 !important;}&#8221;][vc_column el_class=&#8221;max_mid&#8221;][vc_column_text]<\/p>\n<div style=\"width: 840px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-430-10\" width=\"840\" height=\"473\" poster=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/06\/con-top-img.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4?_=10\" \/><a href=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4\">http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4<\/a><\/video><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;13vw&#8221;][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column el_class=&#8221;padding_13_13 no_mar &hellip; <a href=\"https:\/\/www.studiogumwap.com\/zh\/project\/onitsuka-tiger-2017aw-jbr-jp-kv-tvc-shooting\/\" class=\"more-link\">\u7ee7\u7eed\u9605\u8bfb<span class=\"screen-reader-text\">\u201cOnitsuka Tiger: 2017AW JBR JP KV &#038; TVC SHOOTING\u201d<\/span><\/a><\/p>\n","protected":false},"featured_media":546,"menu_order":7,"template":"","meta":[],"categories":[4],"_links":{"self":[{"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/project\/430"}],"collection":[{"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":38,"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/project\/430\/revisions"}],"predecessor-version":[{"id":937,"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/project\/430\/revisions\/937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/media\/546"}],"wp:attachment":[{"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/media?parent=430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/categories?post=430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}