{"id":122,"date":"2019-06-28T16:07:50","date_gmt":"2019-06-28T08:07:50","guid":{"rendered":"http:\/\/www.studiogumwap.com\/?post_type=project&#038;p=122"},"modified":"2020-01-01T17:06:21","modified_gmt":"2020-01-01T09:06:21","slug":"onitsuka-tiger-road-to-tiger-stripe","status":"publish","type":"project","link":"https:\/\/www.studiogumwap.com\/zh\/project\/onitsuka-tiger-road-to-tiger-stripe\/","title":{"rendered":"Onitsuka Tiger: Road To Tiger Stripe"},"content":{"rendered":"<p>[vc_row][vc_column el_class=&#8221;padding_13_13 no_margin_top_bottom&#8221;][vc_empty_space height=&#8221;13.7vw&#8221;][vc_custom_heading text=&#8221;We launched both online and offline event for Onitsuka Tiger Tiger Stripes 50th anniversary, increased the brand awareness and promote MEXICO family product by revisiting the brand heritage. &#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_empty_space height=&#8221;13.7vw&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column][vc_empty_space height=&#8221;70px&#8221;][vc_images_carousel images=&#8221;236,416,234,241&#8243; img_size=&#8221;large&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;8000&#8243; autoplay=&#8221;yes&#8221; hide_pagination_control=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1562317874963{padding-right: 13.5% !important;padding-left: 13.5% !important;}&#8221;][vc_empty_space height=&#8221;12.7vw&#8221;][vc_column_text]In 2017, Onitsuka Tiger\u2019s iconic tiger claws entered its 50th year, and the brand launched the classic MEXICO replica series. We have created a series of online and offline events to enhance brand awareness and promote the MEXICO range of products while reviewing the brand\u2019s history. As the first large-scale promotion of the Onitsuka Tiger in the mainland market, this project has enabled more consumers to learn about the history of Onitsuka Tiger and the MEXICO series.[\/vc_column_text][vc_empty_space height=&#8221;12.7vw&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_images_carousel images=&#8221;418,417&#8243; img_size=&#8221;large&#8221; onclick=&#8221;link_no&#8221; autoplay=&#8221;yes&#8221; hide_pagination_control=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1559816062552{background-color: #000000 !important;}&#8221;][vc_column el_class=&#8221;max_mid&#8221;][vc_column_text]<\/p>\n<div style=\"width: 840px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-122-2\" width=\"840\" height=\"473\" poster=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/06\/con-top-img.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4?_=2\" \/><a href=\"http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4\">http:\/\/www.studiogumwap.com\/wp-content\/uploads\/2019\/05\/CONVERSE-OHHYUK-15s-0801_1_1.mp4<\/a><\/video><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;70px&#8221;][vc_images_carousel images=&#8221;248,420,249,247,419&#8243; img_size=&#8221;large&#8221; onclick=&#8221;link_no&#8221; autoplay=&#8221;yes&#8221; hide_pagination_control=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;13.38vw&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]We also invited two core figures in the fashion circle, just from the two ends of the lens: well-known street beat blog Shanghai Express founder, photographer Zhang Jiayin Roy and IT Girl Lu Yao yoyo.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]This filming uses Roy\u2019s best street shooting format to record the seven sets of IT Girl Lu Yao yoyo\u2019s three products in the mexico series.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;13.38vw&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_images_carousel images=&#8221;421,428,423&#8243; img_size=&#8221;large&#8221; onclick=&#8221;link_no&#8221; autoplay=&#8221;yes&#8221; hide_pagination_control=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_images_carousel images=&#8221;258,257,256,255,254&#8243; img_size=&#8221;large&#8221; onclick=&#8221;link_no&#8221; autoplay=&#8221;yes&#8221; hide_pagination_control=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;15vh&#8221;][vc_column_text]We invited VOICER co-founder and visual designer More Tong to create a special badge for MEXICO\u2019s historic boots, including \u201cTiger Claw\u201d, \u201c50\u201d, and a brightly coloured mini version of the MEXICO FAMILY series.<\/p>\n<p>The design of the badge is inspired by the most straightforward word of \u201cTiger Claw\u201d. It is combined with the traditional Japanese samurai sword. The angle of the Japanese sword is used in the arc and finishing of the stroke. The lower half of the \u201cTiger\u201d The segment is combined with the \u201cclaw\u201d. Fonts are integrated into the more recognizable design style, vivid and clear.[\/vc_column_text][vc_empty_space height=&#8221;15vh&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;5vh&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_images_carousel images=&#8221;262,261,260,259&#8243; img_size=&#8221;large&#8221; onclick=&#8221;link_no&#8221; autoplay=&#8221;yes&#8221; hide_pagination_control=&#8221;yes&#8221;][vc_empty_space height=&#8221;13vw&#8221;][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column el_class=&#8221;padding_13_13 no_mar &hellip; <a href=\"https:\/\/www.studiogumwap.com\/zh\/project\/onitsuka-tiger-road-to-tiger-stripe\/\" class=\"more-link\">\u7ee7\u7eed\u9605\u8bfb<span class=\"screen-reader-text\">\u201cOnitsuka Tiger: Road To Tiger Stripe\u201d<\/span><\/a><\/p>\n","protected":false},"featured_media":229,"menu_order":9,"template":"","meta":[],"categories":[4],"_links":{"self":[{"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/project\/122"}],"collection":[{"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":38,"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/project\/122\/revisions"}],"predecessor-version":[{"id":982,"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/project\/122\/revisions\/982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/media\/229"}],"wp:attachment":[{"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/media?parent=122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.studiogumwap.com\/zh\/wp-json\/wp\/v2\/categories?post=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}